In the new economy, in the economy of launch and learn and revise, some of the POP! is replaced by Pfffft. Because there’s no big launch, we get more easily distracted, we don’t push ourselves as hard, we don’t treat that first day as as big a deal. There’s less risk because you’re going straight to your tribe, not hoping for a cultural mass-market sensation every time.
In the new economy, in the economy of launch and learn and revise, some of the POP! is replaced by Pfffft. Because there’s no big launch, we get more easily distracted, we don’t push ourselves as hard, we don’t treat that first day as as big a deal. There’s less risk because you’re going straight to your tribe, not hoping for a cultural mass-market sensation every time.
